MEDICALBOARD was assigned an important role between Product Management, Marketing, Sales and Distributors to successfully enter a new market segment for the first time in 10 years. A new tracking tool was developed to guide distributors to map their achievements and to strengthen the interaction between distributors and headquarter. Furthermore, MEDICALBOARD initiated new education activities from peer-to-peer and took the lead in developing a new value proposition and multichannel communication approach.
We achieved a decisive mind-shift among distributors by convincing them of a new application area for an existing product and to promote it among potential groups. MEDICALBOARD initiated various measures to successfully develop this new market segment.