Be where your customers are looking for you
Search engines, social media, artificial intelligence and vocal search have changed and will change the way your customers, be it healthcare professionals or patients or both, interact with you and your team. Content Marketing delivers relevant information to your customers when and where they are looking for it. MEDICALBOARD has partnered with Creative Content Marketing to enhance its offerings to include Content Marketing Solutions.
Together with Creative Content Marketing we analyze your homepage and your digital footprint. We develop customer journeys, sales funnels and buyers’ personae. We deliver SEO for relevant keyword analysis.
We help you frame a map on how to inform, how to entertain and how to educate your target groups. We suggest communication strategies and actions for your stake holders, healthcare professionals, patients, employees. The toolbox for these strategies is wide: articles, blogs, newsletters, info-graphics, slide shows, videos, animations, apps, games, images, whitepapers, E-books, checklists, case studies etc.
To implement these strategies and actions, we conceive, develop and produce communication tools and connect the online to the offline world.
Finally, we implement analytics and key performance indicators to monitor the content marketing activities.