MEDICALBOARD was engaged to create the company’s corporate story, identify gaps to improve online presence and design content to be continuously provided to audience.
MEDICALBOARD analyzed different online channels that are relevant to the customer’s target groups. We defined a set of activities to produce and roll-out interesting content, also defining CI/CD to improve the company’s recognition in the digital environment. MEDICALBOARD’s activities created interest and are today a fix element of the company’s marketing plan.
MEDICALBOARD supported the company in entering European markets by adapting the American communication and sales approach to local needs.
MEDICALBOARD achieved high response rate in patient group organizations and created awareness of the clinical problem in HCP community. An online advertisement campaign created awareness and increased website traffic significantly. Furthermore we achieved high interest among medical stakeholders resulting in good acceptance and positive feedback at an industry event.
Since several years MEDICALBOARD is responsible for the promotion of a start-up challenge and the corresponding event day.
MEDICALBOARD analyzed the online landscape and identified relevant channels for target group. Thanks to the digital campaign, we were able to reach new application targets, outside the existing ecosystem, and to increase number of participants.