04. October 2020

Webinar – Novel Approaches to Integrated Communications Planning

mb-webinar-novel approaches to integrated communications planning

Do you find deciding on the right communication mix a challenge particularly within cross functional environments or with products at different stages of their  lifecycle? If the answer is a ‘yes’, this webinar is for you. The course will provide participants with a framework and a number of working principles to identify and assist in leveraging and / or  expanding  brand assets and attributes to optimize the integrated communications plan.


This one hour webinar will be held on the following dates:

  • Wednesday October 28th, 2020 at 14:00 – 15:00
  • Thursday November 12th, 2020 at 11:00 – 12:00


Online Webinar


This webinar is free of charge


Carlyle Christopherson is a hands on communications expert with in-depth knowledge and experience in key global and international markets. He has over 15 years experience in integrated communications ranging from strategy development to tactical delivery,

Carlyle is a registered nurse and serial entrepreneur with an MBA from the Business School of Lausanne.  He has developed his own medical marketing consulting in 2003 which was integrated into a global medical communications agency, 8 years later built up and sold a global premium cycling apparel brand and last but not least has just launched a new business adventure away from science and medical communications that utilizes the benefits of Ionic Pure Water for residential and commercial Glass Cleaning.


Please send us an email to workshops@medicalboard.ch to register. Kindly indicate, for which of the two webinar dates you would like to register.

For more information please view the webinar factsheet.

Please note that space is limited.