28. August 2020

WORKSHOP – content marketing for those with a passion for healthcare

Whatever your source of marketing information is, you will see content marketing presented as the one and only key to your issues with marketing, sales, branding and even with talent acquisition. It takes less than a second for Google to come up with 4’230’000’000 results related to the search term “Content Marketing”. Is this true? Is content marketing the key to all your issues?

Marketing techniques evolve with every breakthrough in digital technologies. Marketers adapt to these technologies with content marketing, inbound and outbound marketing, sales funnels and customer journeys, to name just a few. This workshop will provide you with a basic understanding of content marketing and some tools to start developing your digital marketing strategy.

Our workshop is targeted to people who are neither marketing or communication specialists nor digital natives, but would like to understand how content marketing enriches the customer journey and adds value to your business.

To book your space, please send us an e-mail to: workshops(at)medicalboard.ch

For more details about the workshop please view the workshop factsheet.

Time: 13:00-17:00, September 18th, 2020

Location: 4th floor, Solothurnerstrasse 235, 4600 Olten (Usego Areal)

Please note that space is limited. Corona safety distances will be ensured.