EdgarASmartTool_397x200-01-1536x774

EDGAR — the smart tool for complex marketing and sales decisions

To define your mar­ket­ing & sales strat­e­gy you may con­sid­er many fac­tors such as cur­rent per­for­mance, strate­gic and tac­ti­cal goals, mar­ket dynam­ics, com­pet­i­tive sit­u­a­tion, avail­able resources as well as mar­ket poten­tial.  Some­times you may also have to bal­ance cross-depart­men­tal trade-offs. This can be a time and ener­gy con­sum­ing process as var­i­ous peo­ple and depart­ments need to be involved. Fur­ther­more, in the absence of robust data, as is often the case with med­ical device prod­ucts, reaching a deci­sion is chal­leng­ing. Too often, deci­sions are then made based on opin­ions, share of voice and per­son­al atti­tudes.  

In these sit­u­a­tions, EDGAR helps you to decide faster and bet­ter.

How?

1. EDGAR is a tool that cre­ates com­pa­ra­bil­i­ty and there­by sup­ports cross-func­tion­al teams in eval­u­at­ing mar­ket devel­op­ment and mar­ket­ing strategy

The fol­low­ing 6 key attrib­ut­es are evaluated: 

EDGAR Attributes

2. EDGAR maps a cur­rent sit­u­a­tion in the form of a spi­der gram. The spi­der gram enables you to com­pare prod­uct groups, busi­ness units or regions on the one hand and the effects of pos­si­ble com­mu­ni­ca­tion strat­e­gy deci­sions on the other.

Typical picture of a scale-up company
Typ­i­cal pic­ture of a scale-up company

Your Benefits

Clarity & Consensus

The eval­u­a­tion of the 6 attrib­ut­es and pos­si­ble mar­ket­ing strat­e­gy deci­sions cre­ate clar­i­ty and con­sen­sus. As dif­fi­cult as non-quan­ti­ta­tive deci­sion-mak­ing is, with the help of EDGAR, deci­sion-mak­ing becomes under­stand­able, trans­par­ent, and inte­gra­tive.

Priorization & Alignment

The eval­u­a­tion involves cross-func­tion­al exper­tise and knowl­edge; hid­den agen­das or pol­i­tics are left out. EDGAR cre­ates a sol­id foun­da­tion for strat­e­gy def­i­n­i­tion and imple­men­ta­tion.  It helps to pri­or­i­tize and align deci­sions to bet­ter coor­di­nate projects.

Scalable & Repeatable

EDGAR pro­vides a struc­tured process that can be inte­grat­ed into the deci­sion-mak­ing work­flow of any orga­ni­za­tion and be repeat­ed with inter­nal and exter­nal stakeholders.

Unbiased decision-making

It offers an unbi­ased basis for deci­sion-mak­ing, which will sub­se­quent­ly meet with high accep­tance and sim­pli­fy com­mu­ni­ca­tion to the team, man­age­ment, and the board of directors.

The value of MEDICALBOARD

Guidance & Insights

An EDGAR work­shop mod­er­at­ed by MEDICALBOARD offers fur­ther ben­e­fits and advan­tages, e.g. broad indus­try know-how, strate­gic advice and rec­om­men­da­tion to design an action­able roadmap to success.

Want to learn more?

Get in touch for more information

Want to give EDGAR a try?

Start an assess­ment (desk­top only)

EdgarASmartTool_397x200-01-1536x774

EDGAR — the smart tool for complex marketing and sales decisions

To define your mar­ket­ing & sales strat­e­gy you may con­sid­er many fac­tors such as cur­rent per­for­mance, strate­gic and tac­ti­cal goals, mar­ket dynam­ics, com­pet­i­tive sit­u­a­tion, avail­able resources as well as mar­ket poten­tial.  Some­times you may also have to bal­ance cross-depart­men­tal trade-offs. This can be a time and ener­gy con­sum­ing process as var­i­ous peo­ple and depart­ments need to be involved. Fur­ther­more, in the absence of robust data, as is often the case with med­ical device prod­ucts, reaching a deci­sion is chal­leng­ing. Too often, deci­sions are then made based on opin­ions, share of voice and per­son­al atti­tudes.  

In these sit­u­a­tions, EDGAR helps you to decide faster and bet­ter.

How?

1. EDGAR is a tool that cre­ates com­pa­ra­bil­i­ty and there­by sup­ports cross-func­tion­al teams in eval­u­at­ing mar­ket devel­op­ment and mar­ket­ing strategy

The fol­low­ing 6 key attrib­ut­es are evaluated: 

EDGAR Attributes

2. EDGAR maps a cur­rent sit­u­a­tion in the form of a spi­der gram. The spi­der gram enables you to com­pare prod­uct groups, busi­ness units or regions on the one hand and the effects of pos­si­ble com­mu­ni­ca­tion strat­e­gy deci­sions on the other.

Typical picture of a scale-up company
Typ­i­cal pic­ture of a scale-up company

Your Benefits

Clarity & Consensus

The eval­u­a­tion of the 6 attrib­ut­es and pos­si­ble mar­ket­ing strat­e­gy deci­sions cre­ate clar­i­ty and con­sen­sus. As dif­fi­cult as non-quan­ti­ta­tive deci­sion-mak­ing is, with the help of EDGAR, deci­sion-mak­ing becomes under­stand­able, trans­par­ent, and inte­gra­tive.

Priorization & Alignment

The eval­u­a­tion involves cross-func­tion­al exper­tise and knowl­edge; hid­den agen­das or pol­i­tics are left out. EDGAR cre­ates a sol­id foun­da­tion for strat­e­gy def­i­n­i­tion and imple­men­ta­tion.  It helps to pri­or­i­tize and align deci­sions to bet­ter coor­di­nate projects.

Unbiased decision-making

It offers an unbi­ased basis for deci­sion-mak­ing, which will sub­se­quent­ly meet with high accep­tance and sim­pli­fy com­mu­ni­ca­tion to the team, man­age­ment, and the board of directors.

Scalable & Repeatable

EDGAR pro­vides a struc­tured process that can be inte­grat­ed into the deci­sion-mak­ing work­flow of any orga­ni­za­tion and be repeat­ed with inter­nal and exter­nal stakeholders.

The value of MEDICALBOARD

Guidance & Insights

An EDGAR work­shop mod­er­at­ed by MEDICALBOARD offers fur­ther ben­e­fits and advan­tages, e.g. broad indus­try know-how, strate­gic advice and rec­om­men­da­tion to design an action­able roadmap to success.

Want to learn more?

Get in touch for more information

EdgarASmartTool_397x200-01-1536x774

EDGAR – the smart tool for complex marketing and sales decisions

To define your mar­ket­ing & sales strat­e­gy you may con­sid­er many fac­tors such as cur­rent per­for­mance, strate­gic and tac­ti­cal goals, mar­ket dynam­ics, com­pet­i­tive sit­u­a­tion, avail­able resources as well as mar­ket poten­tial.  Some­times you may also have to bal­ance cross-depart­men­tal trade-offs. This can be a time and ener­gy con­sum­ing process as var­i­ous peo­ple and depart­ments need to be involved. Fur­ther­more, in the absence of robust data, as is often the case with med­ical device prod­ucts, reaching a deci­sion is chal­leng­ing. Too often, deci­sions are then made based on opin­ions, share of voice and per­son­al atti­tudes.  

In these sit­u­a­tions, EDGAR helps you to decide faster and bet­ter.

How?

1. EDGAR is a tool that cre­ates com­pa­ra­bil­i­ty and there­by sup­ports cross-func­tion­al teams in eval­u­at­ing mar­ket devel­op­ment and mar­ket­ing strategy

The fol­low­ing 6 key attrib­ut­es are evaluated: 

EDGAR Attributes

2. EDGAR maps a cur­rent sit­u­a­tion in the form of a spi­der gram. The spi­der gram enables you to com­pare prod­uct groups, busi­ness units or regions on the one hand and the effects of pos­si­ble com­mu­ni­ca­tion strat­e­gy deci­sions on the other.

Typical picture of a scale-up company
Typ­i­cal pic­ture of a scale-up company

Your Benefits

Clarity & Consensus

The eval­u­a­tion of the 6 attrib­ut­es and pos­si­ble mar­ket­ing strat­e­gy deci­sions cre­ate clar­i­ty and con­sen­sus. As dif­fi­cult as non-quan­ti­ta­tive deci­sion-mak­ing is, with the help of EDGAR, deci­sion-mak­ing becomes under­stand­able, trans­par­ent, and inte­gra­tive.

Priorization & Alignment

The eval­u­a­tion involves cross-func­tion­al exper­tise and knowl­edge; hid­den agen­das or pol­i­tics are left out. EDGAR cre­ates a sol­id foun­da­tion for strat­e­gy def­i­n­i­tion and imple­men­ta­tion.  It helps to pri­or­i­tize and align deci­sions to bet­ter coor­di­nate projects.

Scalable & Repeatable

EDGAR pro­vides a struc­tured process that can be inte­grat­ed into the deci­sion-mak­ing work­flow of any orga­ni­za­tion and be repeat­ed with inter­nal and exter­nal stakeholders.

Unbiased decision-making

It offers an unbi­ased basis for deci­sion-mak­ing, which will sub­se­quent­ly meet with high accep­tance and sim­pli­fy com­mu­ni­ca­tion to the team, man­age­ment, and the board of directors.

The value of MEDICALBOARD

Guidance & Insights

An EDGAR work­shop mod­er­at­ed by MEDICALBOARD offers fur­ther ben­e­fits and advan­tages, e.g. broad indus­try know-how, strate­gic advice and rec­om­men­da­tion to design an action­able roadmap to success.

Want to learn more?

Get in touch for more information.