“100 fürs Basel­bi­et” is an ini­tia­tive to sup­port inno­va­tion and region­al devel­op­ment in Basel­land. The ini­tia­tive pro­motes access to finan­cial resources and con­sult­ing ser­vices to help start-ups or estab­lished SME in the next step of their devel­op­ment. We are very pleased to announce that Ulrike Neu­berg­er has been select­ed to join the Advi­so­ry Board where…

In a recent work­shop we intro­duced Piom­ic Med­ical to Edgar – MED­ICAL­BOARD­’s smart Mar­ket­ing & Sales tool for com­plex deci­sions. The goal was to assess if our smart MedTech mar­ket­ing & sales tool, named Edgar, is able to: • Cre­ate trans­paren­cy• Sup­port strong team align­ment• Define the right focus We are delight­ed that these three key cri­te­ria were confirmed…

At MEDICALBOARD we have always been close to and pas­sion­ate about inno­va­tion. Through our exten­sive expe­ri­ence from var­i­ous roles and projects relat­ing to strat­e­gy, busi­ness devel­op­ment and mar­ket devel­op­ment we pride our­selves in being able to eval­u­ate busi­ness poten­tial already in an ear­ly phase. We are there­fore delight­ed that our co-founder Ulrike Neu­berg­er will now be…

Women are still very unrep­re­sent­ed in the start­up sec­tor with cur­rent­ly only around 20% female (co-)founders. This is some­thing the ini­tia­tive Female Founders are look­ing to change. The idea is to empow­er women to start their entre­pre­neur­ial jour­neys and the aim of their female founders map is to pro­vide trans­paren­cy on the num­ber of female founders…

A new year has just start­ed but before we say good­bye to 2021 we would like to remem­ber our 2021 high­lights! Hap­py new year and lets see what excit­ing things 2022 will bring. 

We would like to send our warm wish­es for a peace­ful and relax­ing hol­i­day sea­son. A big thank you to all our busi­ness part­ners for your trust and con­tin­ued sup­port and we look for­ward to work­ing with you in the years to come! Mer­ry Christ­mas & our best wish­es for a hap­py, suc­cess­ful, and healthy 2022!

We are hap­py to announce that MEDICALBOARD has joined the KAPSLY plat­form! KAPSLY is a ser­vice-for-equi­­ty plat­form that con­nects ser­vice providers with promis­ing start-ups. MEDICALBOARD offers exper­tise in Mar­ket­ing and Strat­e­gy and is a great match for start-ups look­ing to test or val­i­date their prod­uct ideas ear­ly and/or to achieve busi­ness growth. Our sis­ter company…

Kari­na Can­dri­an, co-founder of MEDICALBOARD, recent­ly held a vir­tu­al pre­sen­ta­tion for a del­e­ga­tion from the Sloven­ian Embassy to share her know-how about the Swiss health­care mar­ket and to pro­vide advise on how to enter it suc­cess­ful­ly. Here are 3 char­ac­ter­is­tics of the Swiss health­care mar­ket to be con­sid­ered in a go-to-mar­ket approach: Switzer­land has a very strong Med­ical Device ecosystem…

Medela is a long-term cus­tomer whom the MEDICALBOARD team has sup­port­ed on numer­ous projects of a great vari­ety. In this inter­view, Mar­cel Hohl — Vice Pres­i­dent Glob­al Mar­ket­ing (Health­care) shares his expe­ri­ence in work­ing with Kari­na Can­dri­an & Ulrike Neu­berg­er. “MEDICALBOARD con­vinced us with their “real world” MedTech expe­ri­ence which is very pro­found com­pared to…

Although process­es are being defined, new project method­olo­gies are avail­able and great dig­i­tal tools are being imple­ment­ed, it seems that stake­hold­er man­age­ment (e.g. poor align­ment, wrong understanding/interpretation, dis­crep­an­cy in expec­ta­tions etc.) still remains a chal­lenge. A recent LinkedIn poll revealed that 50% believe that poor stake­hold­er man­age­ment is a key fac­tor for project fail­ure. So how do we…

An inter­view with Jens Thieme, Head of Group Dig­i­tal Mar­ket­ing & Com­mu­ni­ca­tions at Oer­likon fol­low­ing the com­ple­tion of a long-term project launch­ing a new cor­po­rate web­site includ­ing sev­er­al busi­ness units. Mr. Thieme, Oer­likon has worked with MEDICALBOARD con­tin­u­ous­ly over the past years. The result of this col­lab­o­ra­tion went “live” a few weeks ago. Could you share…

Val­i­dat­ing your busi­ness or prod­uct idea is an impor­tant step in an ear­ly phase to gain strong evi­dence and take thor­ough deci­sions. MEDICALBOARD has com­plet­ed numer­ous projects to gain clin­i­cal and eco­nom­i­cal health­care insights for new prod­uct val­i­da­tions.  Find out more about our lean and prag­mat­ic approach by read­ing our case study. We sup­port­ed an…

Dia­betes Cen­ter Berne (DCB) is a pri­vate, inde­pen­dent Swiss foun­da­tion, found­ed in 2017 with the mis­sion to iden­ti­fy unmet needs in dia­betes tech­nol­o­gy. One of these unmet needs is the bet­ter glu­cose mea­sure­ment which is the rea­son for the launch of the DCB Open Inno­va­tion Chal­lenge. Select­ed projects will receive pro­fes­sion­al men­tor­ing, access to an…

Just in time for East­er we have hatched a big egg!!! Our client’s web­site is now live! Here a few key facts about the project man­age­ment ser­vices we pro­vid­ed. Plan­ning, lead­ing, and track­ing of: ☑️ > 30,000 pages☑️ 4 busi­ness units with het­ero­ge­neous require­ments and user sto­ries☑️ 5 lan­guages☑️ Upgrade to next gen­er­a­tion CMS☑️ Re-shap­ing and…

MEDICALBOARD has been sup­port­ing Plan for sev­er­al years and we are hap­py to announce that despite a chal­leng­ing 2020, we were still able to con­tribute part of our prof­it to Plan in their sup­port of girls’ edu­ca­tion. Girls and young women are par­tic­u­lar­ly affect­ed by the pan­dem­ic.  MEDICALBOARD is proud to be able to give…

2020 did­n’t present itself quite how any of us could have antic­i­pat­ed at the begin­ning of the year. All the more we wish all of you a peace­ful and relax­ing hol­i­day sea­son with your loved ones. Hap­py Hol­i­days and our best wish­es for a suc­cess­ful and healthy 2021!

Do you find decid­ing on the right com­mu­ni­ca­tion mix a chal­lenge par­tic­u­lar­ly with­in cross func­tion­al envi­ron­ments or with prod­ucts at dif­fer­ent stages of their  life­cy­cle? If the answer is a ‘yes’, this webi­nar is for you. The course will pro­vide par­tic­i­pants with a frame­work and a num­ber of work­ing prin­ci­ples to iden­ti­fy and assist in…

What­ev­er your source of mar­ket­ing infor­ma­tion is, you will see con­tent mar­ket­ing pre­sent­ed as the one and only key to your issues with mar­ket­ing, sales, brand­ing and even with tal­ent acqui­si­tion. It takes less than a sec­ond for Google to come up with 4’230’000’000 results relat­ed to the search term “Con­tent Mar­ket­ing”. Is this true? Is…

While col­leagues and teams are com­ing togeth­er, push­ing for­ward with opti­mism to achieve their com­mer­cial goals, the main chal­lenge seems to be return­ing to some kind of new ‘nor­mal’… but what does the new nor­mal real­ly look like? Par­tic­u­lar­ly in regards to pro­fes­sion­al com­mu­ni­ca­tions and cus­tomer engage­ment? Engag­ing with cus­tomers and stake­hold­ers in a mean­ing­ful way…

Have all Health­care com­pa­nies been equal­ly affect­ed by the COVID-19 Pan­dem­ic? When review­ing var­i­ous health­care providers, espe­cial­ly med­ical device com­pa­nies, one can draw a very het­ero­ge­neous pic­ture. If your prod­uct port­fo­lio does not include inten­sive or res­pi­ra­to­ry care, it will be a chal­leng­ing year! If you are inter­est­ed in read­ing the full arti­cle, please click here.

We are proud to announce that our col­league and co-founder Kari­na Can­dri­an has been cho­sen as Lead Men­tor for PIPRA AG as part of the EIT Health Wild Card Pro­gram. We wish PIPRA a lot of suc­cess! We believe that one of the major val­ue cre­ators in dig­i­tal health inno­va­tion lies in pre­ven­tion and diag­nos­tics. PIPRA’s…

If you are inter­est­ed in some fresh think­ing in regards to your mar­ket­ing and com­mu­ni­ca­tion respon­si­bil­i­ties, join us for a vir­tu­al cof­fee! To book your vir­tu­al cof­fee meet­ing con­tact us at virtualcoffee(at)medicalboard.ch Or still hes­i­tant about whether it’s worth doing it? Then you are wel­come to view the fol­low­ing slides that hope­ful­ly bring us a little…

MEDICALBOARD is pleased to announce that we have part­nered with Cre­ative Con­tent Mar­ket­ing (CCM) to offer Con­tent Mar­ket­ing Solu­tions. Search engines, social media, arti­fi­cial intel­li­gence and vocal search have changed and will change the way your cus­tomers inter­act with you and your team. Con­tent Mar­ket­ing deliv­ers rel­e­vant infor­ma­tion to your cus­tomers when and where they are looking…

Expand­ing our net­work and strength­en­ing our health­care com­mu­ni­ca­tions exper­tise to meet the grow­ing needs of our clients, is an excit­ing chal­lenge for our team that we trust will deliv­er even greater val­ue to our clients and part­ners. We have pre­vi­ous­ly announced our part­ner­ship with Cre­ative Con­tent Mar­ket­ing to offer Con­tent Mar­ket­ing Solu­tions. We are also…