News



04. October 2020

Webinar – Novel Approaches to Integrated Communications Planning

mb-webinar-novel approaches to integrated communications planning

Do you find deciding on the right communication mix a challenge particularly within cross functional environments or with products at different stages of their  lifecycle? If the answer is a ‘yes’, this webinar is for you. The course will provide participants with a framework and a number of working principles to identify and assist in leveraging and / or  expanding  brand assets and attributes to optimize the integrated communications plan. (more…)



28. August 2020

WORKSHOP – content marketing for those with a passion for healthcare

Whatever your source of marketing information is, you will see content marketing presented as the one and only key to your issues with marketing, sales, branding and even with talent acquisition. It takes less than a second for Google to come up with 4’230’000’000 results related to the search term “Content Marketing”. Is this true? Is content marketing the key to all your issues? (more…)



23. June 2020

Defining the new normal together – join us for a virtual coffee

While colleagues and teams are coming together, pushing forward with optimism to achieve their commercial goals, the main challenge seems to be returning to some kind of new ‘normal’… but what does the new normal really look like? Particularly in regards to professional communications and customer engagement?

Engaging with customers and stakeholders in a meaningful way is a challenge at the best of times. Communicating maximum value through products and services within the healthcare environment requires ongoing innovation and the ability to challenge ourselves to always be exploring the right tools and tactics to communicate our value proposition…now more than ever.

If you are interested in some fresh thinking in regards to your marketing and communication responsibilities, join us for a virtual coffee.

(more…)



02. June 2020

Karina Candrian’s advisory journey continues

We are proud to announce that our colleague and co-founder Karina Candrian has been chosen as Lead Mentor for PIPRA AG as part of the EIT Health Wild Card Program. We wish PIPRA a lot of success!

We believe that one of the major value creators in digital health innovation lies in prevention and diagnostics. PIPRA’s solution unites both aspects and therefore contributes to improving clinical outcome and patient care – a passion we share.

For more information about PIPRA AG and its app for personalizing pre- and post-op patient care visit their website.

Karina Candrian Lead Mentor EIT Health Wild Card Program



02. June 2020

The Healthcare industry and the effect of COVID-19 – some industry insights

Have all Healthcare companies been equally affected by the COVID-19 Pandemic? When reviewing various healthcare providers, especially medical device companies, one can draw a very heterogeneous picture. If your product portfolio does not include intensive or respiratory care, it will be a challenging year!

If you are interested in reading the full article, please click here.

COVID-19 Marathon



30. May 2020

Join us for a virtual coffee!

If you are interested in some fresh thinking in regards to your marketing and communication responsibilities, join us for a virtual coffee!

To book your virtual coffee meeting contact us at virtualcoffee(at)medicalboard.ch

Or still hesitant about whether it’s worth doing it? Then you are welcome to view the following slides that hopefully bring us a little closer to you: MEDICALBOARD_presentation

We are happy to better understand the challenges you are facing and the professional support required. Perhaps our diversity could help you to set the right priorities – be it in product development, strategy definition or to find improved approaches at the interface of marketing & sales.

We at MEDICALBOARD are convinced that every success is based on a deep understanding of the reality of the environment and the dynamics we need to navigate.



09. April 2020

Happy Easter from MEDICALBOARD

We would like to wish all Business Partners and their families a Happy Easter! In these times of uncertainty, we hope you will be able to take a short break to gather energy for the coming weeks and months.

MEDICALBOARD wishes Happy Easter



13. March 2020

MEDICALBOARD is joined by two healthcare & medical communications specialists

Expanding our network and strengthening our healthcare communications expertise to meet the growing needs of our clients, is an exciting challenge for our team that we trust will deliver even greater value to our clients and partners.

We have previously announced our partnership with Creative Content Marketing to offer Content Marketing Solutions. We are also happy to announce that we have expanded our team and have been joined by two experienced healthcare and medical communications specialists.

 

(more…)



27. February 2020

Content Marketing Solutions through new partnership

MEDICALBOARD is pleased to announce that we have partnered with Creative Content Marketing (CCM) to offer Content Marketing Solutions.

Search engines, social media, artificial intelligence and vocal search have changed and will change the way your customers interact with you and your team. Content Marketing delivers relevant information to your customers when and where they are looking for  it. It is about making sure that you are where your customer wants to find you!

Read more about Content Marketing here or contact us to improve your digital footprint!



20. January 2020

WORKSHOP – “BRING YOUR MARKET AND COMPETITOR ANALYSIS TO THE NEXT LEVEL”

You know your market, but you still do not understand it? Your market approach, positioning and target customer profile are vague? If these are the challenges you are facing then you should join this workshop.

Ulrike Neuberger will be speaking about effective and efficient tools and approaches to perform a thorough market and competitor analysis, how to quantify the addressable market and to gain in-depth market knowledge.

This workshop will be held on the following dates:

  • Tuesday, February 4th, 2020 – 13:30 – 17:30 in Olten
  • Friday, March 20th, 2020 – 13:30 – 17:30 in Olten

(more…)