MEDICALBOARD meets with Slovenian Embassy Delegation
Karina Candrian, co-founder of MEDICALBOARD, recently held a virtual presentation for a delegation from the Slovenian Embassy to share her know-how about the Swiss healthcare market and to provide advise on how to enter it successfully.
Here are 3 characteristics of the Swiss healthcare market to be considered in a go-to-market approach:
- Switzerland has a very strong Medical Device ecosystem
- The Swiss market is a conservative one.
- Customers want to build trust before buying. Clinicians like to see clinical evidence to take evidence based decisions and like to exchange experiences with their peers.
Market growth usually takes longer than planned, but can be accelerated with local partners, who know and understand the key players in the ecosystem.
MEDICALBOARD is happy to support foreign companies looking to enter the Swiss market. Our sister company Effectum Medical provide complementary services for Quality Management and Regulatory Affairs. They can also act as as Swiss Authorized Representative.
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