Do you find deciding on the right communication mix a challenge particularly within cross functional environments or with products at different stages of their lifecycle? If the answer is a ‘yes’, this webinar is for you. The course will provide participants with a framework and a number of working principles to identify and assist in leveraging and / or expanding brand assets and attributes to optimize the integrated communications plan.
This one hour webinar will be held on the following dates:
- Wednesday October 28th, 2020 at 14:00 – 15:00
- Thursday November 12th, 2020 at 11:00 – 12:00
This webinar is free of charge
Carlyle Christopherson is a hands on communications expert with in-depth knowledge and experience in key global and international markets. He has over 15 years experience in integrated communications ranging from strategy development to tactical delivery,
Carlyle is a registered nurse and serial entrepreneur with an MBA from the Business School of Lausanne. He has developed his own medical marketing consulting in 2003 which was integrated into a global medical communications agency, 8 years later built up and sold a global premium cycling apparel brand and last but not least has just launched a new business adventure away from science and medical communications that utilizes the benefits of Ionic Pure Water for residential and commercial Glass Cleaning.
Please send us an email to workshops(a)medicalboard.ch to register. Kindly indicate, for which of the two webinar dates you would like to register.
For more information please view the webinar factsheet.
Please note that space is limited.
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