What is the stage of the brand with­in the life cycle 

What lev­el of active pro­mo­tion is avail­able for the brand? 

Are future indi­ca­tions planned and or expected? 

What state­ment best describes the vol­ume of pub­lished data with­in the sci­en­tif­ic med­ical community? 

What state­ment best describes the fre­quen­cy of pub­lished data? 

What is the plan for future pub­li­ca­tions activity? 

How would you best describe your cur­rent knowl­edge of influ­en­tial stake­hold­ers with­in the ther­a­py area? 

Which state­ment most accu­rate­ly describes the sta­tus of rela­tion­ships with­in the med­ical community? 

Which state­ment most accu­rate­ly describes the per­cep­tions and lev­el of mes­sage support? 

Which state­ment most accu­rate­ly describes the lev­el of patient advo­ca­cy and support? 

Which state­ment best describes the brands dif­fer­en­tial benefit 

What is the cur­rent sta­tus of the mes­sage platform? 

What degree of dif­fer­en­ti­a­tion is pos­si­ble with­in this ther­a­py area and MoA (class of drug)? 

To what extent are you active at inter­na­tion­al congresses? 

To what extent are you active at inter­na­tion­al con­gress­es with regard to abstract and poster submissions? 

What state­ment best describes your activ­i­ty lev­el and commitments? 

What state­ment best describes your edu­ca­tion activ­i­ties and com­mit­ments to the med­ical / sci­en­tif­ic community? 

What is the cur­rent sit­u­a­tion of pric­ing and reim­burse­ment in your major markets? 

What state­ment best describes the sta­tus of your val­ue defense resources and com­mu­ni­ca­tion strategy? 

Is your brand includ­ed in key treat­ment guide­lines and patient pathways?