Our Services -

your key to success

Bringing the right experts to the table

Our slightly different approach

Our cre­do lies in the co-cre­ation with our cus­tomers. We believe that every­thing starts with a thor­ough insights analy­sis to explore new busi­ness areas, devel­op suc­cess­ful strate­gies and cre­ate mean­ing­ful con­tent along the cus­tomer jour­ney. Over the years we have devel­oped our own method­ol­o­gy to effi­cient­ly iden­ti­fy and ana­lyze the under­ly­ing questions

We are com­mit­ted to tru­ly under­stand­ing our cus­tomers, their vision, their goals and their under­stand­ing of their tar­get groups and cus­tomer seg­ments. Addi­tion­al­ly, we like to con­sid­er the out­side per­spec­tive to reflect and com­pare the inter­nal under­stand­ing with quan­ti­ta­tive and qual­i­ta­tive insights from the market.

That’s the point where our coop­er­a­tion starts and we co-design and imple­ment sound com­mer­cial­iza­tion strate­gies and com­mu­ni­ca­tion mod­els. We believe that our cross-busi­ness and indus­try expe­ri­ence enable our cus­tomer to have the full pic­ture in mind.

Actionable insights are key to your success

mb-clinical-data-analysis

Clinical & data analysis

 

Pair­ing and inter­pret­ing qual­i­ta­tive and quan­ti­ta­tive clin­i­cal and mar­ket data is our strength.

We can pro­vide imme­di­ate access to our own clin­i­cal and expert net­work. We are expe­ri­enced users of dif­fer­ent research method­olo­gies and have a good overview and access to data bases. We are strong in build­ing reli­able busi­ness poten­tial cal­cu­la­tion models.

  • Pri­ma­ry and sec­ondary mar­ket research
  • Insights map­ping
  • Mod­er­a­tion of focus groups
  • Advo­ca­cy devel­op­ment planning
  • Facil­i­ta­tion of advi­so­ry board meetings
  • Val­i­da­tion of busi­ness cases
  • Analy­sis of busi­ness ideas
  • Ver­i­fi­ca­tion of strate­gic fit
mb-strategy-commercialization

Strategy & commercialization

 

We know how to get a thor­ough under­stand­ing of the mar­ket land­scape and imple­ment com­mer­cial strategies.

One of many tried and test­ed approach­es is that we build grids that eval­u­ate the key areas for suc­cess­ful com­mer­cial­iza­tion. We iden­ti­fy the need­ed tools to close the gap from strat­e­gy to com­mer­cial­iza­tion. We are expe­ri­enced in B‑2-B, B‑2-C and OEM sales models.

  • Port­fo­lio Analysis
  • Ver­i­fi­ca­tion of strate­gic fit
  • Mar­ket segmentation
  • Mar­ket poten­tial analysis
  • Com­pet­i­tive intel­li­gence reports
  • Go-to-mar­ket strategy
  • Guide­line imple­men­ta­tion initiatives
  • Sales and train­ing tools
  • Mar­ket­ing and sales efficiency
mb-marketing-communications

Marketing & communications

 

We build robust com­mu­ni­ca­tion strate­gies and roll them out across mul­ti­ple channels.

We incor­po­rate tar­get group insights to define a sound mar­ket­ing and com­mu­ni­ca­tions plan. Our expe­ri­enced writ­ers speak the lan­guage of med­ical doc­tors, care teams and patients. We imple­ment KPI’s to track the switch from mar­ket­ing to sales qual­i­fied leads.

  • Work­shop Design & Facilitation
  • Val­ue Based Com­mu­ni­ca­tion Strategies
  • Com­mu­ni­ca­tion Management
  • Cor­po­rate Sto­ry and Video Production
  • Inter­nal, Cor­po­rate and Change Communication
  • Brand­ing and Port­fo­lio Strategies
  • Med­ical and Sci­en­tif­ic Writing
  • E‑Learning
mb-projectmanagment-interimsupport

Project management & interim support

 

Tak­ing the load off our cus­tomers’ shoul­ders or unty­ing a knot in spe­cial projects is part of our DNA.

We have the abil­i­ty to quick­ly and effi­cient­ly fill resource gaps when our customer’s capac­i­ty is at a lim­it, a project is a one-off or ser­vices are out­sourced. We will take over the lead in chal­leng­ing or stalled project sit­u­a­tions and uti­lize the ade­quate tools to suc­cess­ful­ly real­ize the project. Togeth­er with our cus­tomer, we like to set clear goals, define a struc­tured plan and serve them as we get things done!

  • Inter­im man­dates for mid- and long-term projects
  • Adhoc project requests due to resource gaps
  • Imple­men­ta­tion of project man­age­ment process­es and tools
  • Prod­uct launch management
  • Trans­la­tion management
  • Event orga­ni­za­tion
  • Stake­hold­er management
  • Risk mit­i­ga­tion analysis
  • Work­shop and train­ings accord­ing to IPMA or tai­lor made
EdgarASmartTool_397x200-01-1536x774

Marketing & Sales Tool

 

EDGAR focus­es on trans­paren­cy, stake­hold­er engage­ment and encour­ages unbi­ased dis­cus­sions on key suc­cess factors.

You are, on a dai­ly basis, making many deci­sions, includ­ing ones that are crit­i­cal to the future of a prod­uct group, busi­ness unit or a com­pa­ny. Ide­al­ly, you have a quan­ti­ta­tive basis to choose between pos­si­ble options. How­ev­er, in the absence of robust data, reach­ing a deci­sion is chal­leng­ing. It is time and ener­gy con­sum­ing as var­i­ous peo­ple and depart­ments need to be involved. Too often, deci­sions are then made based on opin­ions, share of voice and per­son­al atti­tudes.  

EDGAR the smart tool for com­plex deci­sions helps you to decide faster and bet­ter! 

  • Clar­i­ty based on the six key attrib­ut­es that are rel­e­vant for every suc­cess­ful MedTech and Sales Mod­el 
  • Com­pa­ra­bil­i­ty of the cur­rent key ele­ments visu­al­ized in a spi­der gram  
  • Expert-con­ver­sa­tions in cross-func­tion­al teams are based on a sol­id foun­da­tion and inte­grat­ed in a struc­tured process 
  • Deci­sion mak­ing becomes under­stand­able, trans­par­ent and inte­gra­tive 
  •  

Actionable insights are key to success

mb-clinical-data-analysis

Clinical & data analysis

Pair­ing and inter­pret­ing qual­i­ta­tive and quan­ti­ta­tive clin­i­cal and mar­ket data is our strength.

We can pro­vide imme­di­ate access to our own clin­i­cal and expert net­work. We are expe­ri­enced users of dif­fer­ent research method­olo­gies and have a good overview and access to data bases. We are strong in build­ing reli­able busi­ness poten­tial cal­cu­la­tion models.

  • Pri­ma­ry and sec­ondary mar­ket research
  • Insights map­ping
  • Mod­er­a­tion of focus groups
  • Advo­ca­cy devel­op­ment planning
  • Facil­i­ta­tion of advi­so­ry board meetings
  • Val­i­da­tion of busi­ness cases
  • Analy­sis of busi­ness ideas
  • Ver­i­fi­ca­tion of strate­gic fit
mb-strategy-commercialization

Strategy & commercialization

We know how to get a thor­ough under­stand­ing of the mar­ket land­scape and imple­ment com­mer­cial strategies.

One of many tried and test­ed approach­es is that we build grids that eval­u­ate the key areas for suc­cess­ful com­mer­cial­iza­tion. We iden­ti­fy the need­ed tools to close the gap from strat­e­gy to com­mer­cial­iza­tion. We are expe­ri­enced in B‑2-B, B‑2-C and OEM sales models.

  • Port­fo­lio Analysis
  • Ver­i­fi­ca­tion of strate­gic fit
  • Mar­ket segmentation
  • Mar­ket poten­tial analysis
  • Com­pet­i­tive intel­li­gence reports
  • Go-to-mar­ket strategy
  • Guide­line imple­men­ta­tion initiatives
  • Sales and train­ing tools
  • Mar­ket­ing and sales efficiency
ICON_MB_3

Marketing & communications

We build robust com­mu­ni­ca­tion strate­gies and roll them out across mul­ti­ple channels.

We incor­po­rate tar­get group insights to define a sound mar­ket­ing and com­mu­ni­ca­tions plan. Our expe­ri­enced writ­ers speak the lan­guage of med­ical doc­tors, care teams and patients. We imple­ment KPI’s to track the switch from mar­ket­ing to sales qual­i­fied leads.

  • Work­shop Design & Facilitation
  • Val­ue Based Com­mu­ni­ca­tion Strategies
  • Com­mu­ni­ca­tion Management
  • Cor­po­rate Sto­ry and Video Production
  • Inter­nal, Cor­po­rate and Change Communication
  • Brand­ing and Port­fo­lio Strategies
  • Med­ical and Sci­en­tif­ic Writing
  • E‑Learning
mb-projectmanagment-interimsupport

Project management & interim support

Tak­ing the load off our cus­tomers’ shoul­ders or unty­ing a knot in spe­cial projects is part of our DNA.

We have the abil­i­ty to quick­ly and effi­cient­ly fill resource gaps when our customer’s capac­i­ty is at a lim­it, a project is a one-off or ser­vices are out­sourced. We will take over the lead in chal­leng­ing or stalled project sit­u­a­tions and uti­lize the ade­quate tools to suc­cess­ful­ly real­ize the project. Togeth­er with our cus­tomer, we like to set clear goals, define a struc­tured plan and serve them as we get things done!

  • Inter­im man­dates for mid- and long-term projects
  • Adhoc project requests due to resource gaps
  • Imple­men­ta­tion of project man­age­ment process­es and tools
  • Prod­uct launch management
  • Trans­la­tion management
  • Event orga­ni­za­tion
  • Stake­hold­er management
  • Risk mit­i­ga­tion analysis
  • Work­shop and train­ings accord­ing to IPMA or tai­lor made
EdgarASmartTool_397x200-01-1536x774

Marketing & Sales Tool

EDGAR focus­es on trans­paren­cy, stake­hold­er engage­ment and encour­ages unbi­ased dis­cus­sions on key suc­cess factors.

You are, on a dai­ly basis, mak­ing many deci­sions, includ­ing ones that are crit­i­cal to the future of a prod­uct group, busi­ness unit or a com­pa­ny. Ide­al­ly, you have a quan­ti­ta­tive basis to choose between pos­si­ble options. How­ev­er, in the absence of robust data, reach­ing a deci­sion is chal­leng­ing. It is time and ener­gy con­sum­ing as var­i­ous peo­ple and depart­ments need to be involved. Too often, deci­sions are then made based on opin­ions, share of voice and per­son­al attitudes.
EDGAR the smart tool for com­plex deci­sions helps you to decide faster and better!

  • Clar­i­ty based on the six key attrib­ut­es that are rel­e­vant for every suc­cess­ful MedTech and Sales Model
  • Com­pa­ra­bil­i­ty of the cur­rent key ele­ments visu­al­ized in a spi­der gram
  • Expert-con­ver­sa­tions in cross-func­tion­al teams are based on a sol­id foun­da­tion and inte­grat­ed in a struc­tured process
  • Deci­sion mak­ing becomes under­stand­able, trans­par­ent and integrative

Actionable insights are key to success

mb-clinical-data-analysis

Clinical & data analysis

Pair­ing and inter­pret­ing qual­i­ta­tive and quan­ti­ta­tive clin­i­cal and mar­ket data is our strength.

We can pro­vide imme­di­ate access to our own clin­i­cal and expert net­work. We are expe­ri­enced users of dif­fer­ent research method­olo­gies and have a good overview and access to data bases. We are strong in build­ing reli­able busi­ness poten­tial cal­cu­la­tion models.

  • Pri­ma­ry and sec­ondary mar­ket research
  • Insights map­ping
  • Mod­er­a­tion of focus groups
  • Advo­ca­cy devel­op­ment planning
  • Facil­i­ta­tion of advi­so­ry board meetings
  • Val­i­da­tion of busi­ness cases
  • Analy­sis of busi­ness ideas
  • Ver­i­fi­ca­tion of strate­gic fit
mb-strategy-commercialization

Strategy & commercialization

We know how to get a thor­ough under­stand­ing of the mar­ket land­scape and imple­ment com­mer­cial strategies.

One of many tried and test­ed approach­es is that we build grids that eval­u­ate the key areas for suc­cess­ful com­mer­cial­iza­tion. We iden­ti­fy the need­ed tools to close the gap from strat­e­gy to com­mer­cial­iza­tion. We are expe­ri­enced in B‑2-B, B‑2-C and OEM sales models.

  • Port­fo­lio Analysis
  • Ver­i­fi­ca­tion of strate­gic fit
  • Mar­ket segmentation
  • Mar­ket poten­tial analysis
  • Com­pet­i­tive intel­li­gence reports
  • Go-to-mar­ket strategy
  • Guide­line imple­men­ta­tion initiatives
  • Sales and train­ing tools
  • Mar­ket­ing and sales efficiency
mb-marketing-communications

Marketing & communications

We build robust com­mu­ni­ca­tion strate­gies and roll them out across mul­ti­ple channels.

We incor­po­rate tar­get group insights to define a sound mar­ket­ing and com­mu­ni­ca­tions plan. Our expe­ri­enced writ­ers speak the lan­guage of med­ical doc­tors, care teams and patients. We imple­ment KPI’s to track the switch from mar­ket­ing to sales qual­i­fied leads.

  • Work­shop Design & Facilitation
  • Val­ue Based Com­mu­ni­ca­tion Strategies
  • Com­mu­ni­ca­tion Management
  • Cor­po­rate Sto­ry and Video Production
  • Inter­nal, Cor­po­rate and Change Communication
  • Brand­ing and Port­fo­lio Strategies
  • Med­ical and Sci­en­tif­ic Writing
  • E‑Learning
mb-projectmanagment-interimsupport

Project management & interim support

Tak­ing the load off our cus­tomers’ shoul­ders or unty­ing a knot in spe­cial projects is part of our DNA.

We have the abil­i­ty to quick­ly and effi­cient­ly fill resource gaps when our customer’s capac­i­ty is at a lim­it, a project is a one-off or ser­vices are out­sourced. We will take over the lead in chal­leng­ing or stalled project sit­u­a­tions and uti­lize the ade­quate tools to suc­cess­ful­ly real­ize the project. Togeth­er with our cus­tomer, we like to set clear goals, define a struc­tured plan and serve them as we get things done!

  • Inter­im man­dates for mid- and long-term projects
  • Adhoc project requests due to resource gaps
  • Imple­men­ta­tion of project man­age­ment process­es and tools
  • Prod­uct launch management
  • Trans­la­tion management
  • Event orga­ni­za­tion
  • Stake­hold­er management
  • Risk mit­i­ga­tion analysis
  • Work­shop and train­ings accord­ing to IPMA or tai­lor made
EdgarASmartTool_397x200-01-1536x774

Marketing & Sales Tool

EDGAR focus­es on trans­paren­cy, stake­hold­er engage­ment and encour­ages unbi­ased dis­cus­sions on key suc­cess factors.

You are, on a dai­ly basis, mak­ing many deci­sions, includ­ing ones that are crit­i­cal to the future of a prod­uct group, busi­ness unit or a com­pa­ny. Ide­al­ly, you have a quan­ti­ta­tive basis to choose between pos­si­ble options. How­ev­er, in the absence of robust data, reach­ing a deci­sion is chal­leng­ing. It is time and ener­gy con­sum­ing as var­i­ous peo­ple and depart­ments need to be involved. Too often, deci­sions are then made based on opin­ions, share of voice and per­son­al attitudes.
EDGAR the smart tool for com­plex deci­sions helps you to decide faster and better!

  • Clar­i­ty based on the six key attrib­ut­es that are rel­e­vant for every suc­cess­ful MedTech and Sales Model
  • Com­pa­ra­bil­i­ty of the cur­rent key ele­ments visu­al­ized in a spi­der gram
  • Expert-con­ver­sa­tions in cross-func­tion­al teams are based on a sol­id foun­da­tion and inte­grat­ed in a struc­tured process
  • Deci­sion mak­ing becomes under­stand­able, trans­par­ent and integrative