04. October 2020

Webinar – Novel Approaches to Integrated Communications Planning

mb-webinar-novel approaches to integrated communications planning

Do you find deciding on the right communication mix a challenge particularly within cross functional environments or with products at different stages of their  lifecycle? If the answer is a ‘yes’, this webinar is for you. The course will provide participants with a framework and a number of working principles to identify and assist in leveraging and / or  expanding  brand assets and attributes to optimize the integrated communications plan. (more…)