Archive
04. October 2020
Webinar – Novel Approaches to Integrated Communications Planning
Do you find deciding on the right communication mix a challenge particularly within cross functional environments or with products at different stages of their lifecycle? If the answer is a ‘yes’, this webinar is for you. The course will provide participants with a framework and a number of working principles to identify and assist in leveraging and / or expanding brand assets and attributes to optimize the integrated communications plan. (more…)
