Insights

Medela is a long-term cus­tomer whom the MEDICALBOARD team has sup­port­ed on numer­ous projects of a great vari­ety. In this inter­view, Mar­cel Hohl — Vice Pres­i­dent Glob­al Mar­ket­ing (Health­care) shares his expe­ri­ence in work­ing with Kari­na Can­dri­an & Ulrike Neu­berg­er. “MEDICALBOARD con­vinced us with their “real world” MedTech expe­ri­ence which is very pro­found com­pared to…

Although process­es are being defined, new project method­olo­gies are avail­able and great dig­i­tal tools are being imple­ment­ed, it seems that stake­hold­er man­age­ment (e.g. poor align­ment, wrong understanding/interpretation, dis­crep­an­cy in expec­ta­tions etc.) still remains a chal­lenge. A recent LinkedIn poll revealed that 50% believe that poor stake­hold­er man­age­ment is a key fac­tor for project fail­ure. So how do we…

An inter­view with Jens Thieme, Head of Group Dig­i­tal Mar­ket­ing & Com­mu­ni­ca­tions at Oer­likon fol­low­ing the com­ple­tion of a long-term project launch­ing a new cor­po­rate web­site includ­ing sev­er­al busi­ness units. Mr. Thieme, Oer­likon has worked with MEDICALBOARD con­tin­u­ous­ly over the past years. The result of this col­lab­o­ra­tion went “live” a few weeks ago. Could you share…