Posts by Gerald Barth

While col­leagues and teams are com­ing togeth­er, push­ing for­ward with opti­mism to achieve their com­mer­cial goals, the main chal­lenge seems to be return­ing to some kind of new ‘nor­mal’… but what does the new nor­mal real­ly look like? Par­tic­u­lar­ly in regards to pro­fes­sion­al com­mu­ni­ca­tions and cus­tomer engage­ment? Engag­ing with cus­tomers and stake­hold­ers in a mean­ing­ful way…

Have all Health­care com­pa­nies been equal­ly affect­ed by the COVID-19 Pan­dem­ic? When review­ing var­i­ous health­care providers, espe­cial­ly med­ical device com­pa­nies, one can draw a very het­ero­ge­neous pic­ture. If your prod­uct port­fo­lio does not include inten­sive or res­pi­ra­to­ry care, it will be a chal­leng­ing year! If you are inter­est­ed in read­ing the full arti­cle, please click here.

We are proud to announce that our col­league and co-founder Kari­na Can­dri­an has been cho­sen as Lead Men­tor for PIPRA AG as part of the EIT Health Wild Card Pro­gram. We wish PIPRA a lot of suc­cess! We believe that one of the major val­ue cre­ators in dig­i­tal health inno­va­tion lies in pre­ven­tion and diag­nos­tics. PIPRA’s…

MEDICALBOARD is pleased to announce that we have part­nered with Cre­ative Con­tent Mar­ket­ing (CCM) to offer Con­tent Mar­ket­ing Solu­tions. Search engines, social media, arti­fi­cial intel­li­gence and vocal search have changed and will change the way your cus­tomers inter­act with you and your team. Con­tent Mar­ket­ing deliv­ers rel­e­vant infor­ma­tion to your cus­tomers when and where they are looking…