Kari­na Can­dri­an, co-founder of MEDICALBOARD, recent­ly held a vir­tu­al pre­sen­ta­tion for a del­e­ga­tion from the Sloven­ian Embassy to share her know-how about the Swiss health­care mar­ket and to pro­vide advise on how to enter it successfully.

Here are 3 char­ac­ter­is­tics of the Swiss health­care mar­ket to be con­sid­ered in a go-to-mar­ket approach:

• Switzer­land has a very strong Med­ical Device ecosystem
• The Swiss mar­ket is a con­ser­v­a­tive one.
• Cus­tomers want to build trust before buy­ing.​ Clin­i­cians like to see clin­i­cal evi­dence to take evi­dence based deci­sions and like to exchange expe­ri­ences with their peers.

Mar­ket growth usu­al­ly takes longer than planned, but can be accel­er­at­ed with local part­ners, who know and under­stand the key play­ers in the ecosystem.

MEDICALBOARD is hap­py to sup­port for­eign com­pa­nies look­ing to enter the Swiss mar­ket. Our sis­ter com­pa­ny Effec­tum Med­ical pro­vide com­ple­men­tary ser­vices for Qual­i­ty Man­age­ment and Reg­u­la­to­ry Affairs. They can also act as as Swiss Autho­rized Representative.